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From Start To Finish: Dr Martens Shoes

15 March 2009 No Comment

Dr Martens shoes have always been popular for a number of decades and have become a relevant and vital piece of footwear for a number of different cultures and movements. These different sub cultures used Dr Martens Shoes as a way to identify who they were and to recognise those that were similar to them but how did this come to be?

A young German army doctor called Klaus Maertens created the initial design after he injured his ankle skiing. Dr Klaus Maertens had been skiing whilst on leave from service in the Second World War. He found that the boots and shoes he had made his feet hurt even more, so he decided to fix this problem by creating a more comfortable shoe of his own. He created a boot that had an air-cushioned sole that provided comfort as well as absorbing some of the impact from walking and running. The boot also provided support for the ankle, which reduced the amount of body weight applied to the ankle.

Dr Maertens didn’t have much luck selling his footwear in Germany until an old friend from University called Dr. Herbert Funck took an interest. Together they marketed and manufactured the shoes in Germany and became hugely successful with the shoes becoming a big hit among the female population. It wasn’t long until they started promoting the shoes internationally and British shoe manufacturers the Griggs Group bought the rights to the patent and the first British Dr Martins Shoes went on sale in 1960.

The British Dr Martens shoes were obviously named after their creator and as they entered the UK footwear market they were marketed as having bouncing soles, filled with air and were given the AirWair label they are now famous for. Dr Martens boots made a big impression with the skin head movement and the UK Ska music scene. This later spread to Punk, New Wave and Grunge music, which helped to raise the profile of the footwear brand in the United Kingdom and abroad.

Dr Martens held on to their popularity almost until the turn of the century when a fall in sales forced the company to move production to Thailand in order to reduce costs, although the vintage range is still manufactured in Great Britain. You can now purchase them anywhere with Dr Martens shoes in Bristol to a full range of boots, shoes and sandals in New York. The brand is now a very well known name in homes across the globe.

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