Paul Frank is a clothing label from west coast of America. It was started by a young designer called Paul Frank and his buddy Ryan. The clothing brand is known for its colourful characters that are printed on the clothes and accessories. The most famous of these is Julius, the cheeky monkey that is the logo of the label. Paul Frank accessories like toys, keyrings and bags that are inspired by retro chic.

WeSC Clothing are a clothing label that come from Sweden. They are notorious for the bright colours and basic designs featured on their clothing. WeSC stands for We are the Superlative Conspiracy which represents the streetwear labels mentality. WeSC clothing is individual and creative and they have also moved into the music market. WeSC headphones are adored for their high quality sound and stylish street style.

Obey Clothing was started by graffiti artist Shepard Fairey. Shepard’s art has become more famous and loved and so has the clothing. Many Obey clothing designs feature the same street art that are found on city walls around the globe. They have big colourful prints and stencil designs. The rise of Obey clothing can be seen by the amount of press coverage they have seen recently because Obey produced a line of t-shirts backing Barack Obama in the Presidential election.

There are some brilliant urban clothing brands out there today. Each clothing brand have their unique clothing designs and look and they get their influences from what they have experienced. There are also a wide range of individual streetwear clothing brands which means that is a lot of competition. This is not a bad thing though because the customer is the one that benefits. In order to survive in this clothing market means that you have to stand out from the crowd. This has meant the clothing has become more interesting with original artwork and innovations in looks.

With all those urban streetwear clothing brands out there, it can be difficult to choose which label fits in with your look. Especially as urban clothing and streetwear have their own individual niches. Urban clothing is mostly made up of clothing brands either worn or owned by r and b and rap musicians. Streetwear clothing brands are more likely to be started by street artists or designers that use street fashion techniques to make clothing designs. There is also a more high fashion end of the streetwear clothing market that caters for a more high fashion look. This is down to the style being taken on by top fashion labels and high street stores.